Marketing is an important aspect of any business, and it is especially crucial in the medical field. This case study examines how marketing strategies can help a company market their services to potential customers. In this post, we will take a look at what marketing strategy was used by IMMUNOe Research and why they were successful with their approach.

Medical research is vital for the progression of medicine, but many people are unaware that there are companies who specialize in conducting research on behalf of private individuals or organizations looking to find cures for diseases like cancer or AIDS. Medical Research Company specializes in recruiting patients from hospitals across the country to participate in clinical trials for new treatments so that health care professionals can have a better understanding of whether these drugs will work.

Tools used: IMMUNOe Research has used many tools to gain awareness about their company. They have created a website, social media posts on Facebook and instagram, and ran Facebook and Google ads. They have also taken advantage of their physical office space and created a waiting area with coffee, tea, water, and snacks for patients to enjoy while they wait.

Result: IMMUNOe Research has made it well known that they are recruiting people who need medical research in order to find cures for diseases like cancer or COVID-19.

Through our campaigns they saw a 200% increase in volunteer recruitment.

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