Planning And Executing

With a small shop tucked in behind some other retailers, Pete Schones, needed a better way to be found.  Pete had tried various services and platforms to be found online, but wasn’t having good success.  He also was paying more than he should for some poor placement that had customers going to the wrong location.  He wanted a local agency that could help him with his online presence.  We came in and noticed that Pete has so much history on his walls.  His grandfather was a world class cyclist and Pete placed his memorabilia on his bike shop walls.  We new his love of the sport and his history would give a unique story to his website and digital identity.  We worked with Pete to get that story down and used it to anchor his webpage.  We also shot a piece about Pete.  Potential customers can really understand who Pete is and his shop by watching the video.  We also stripped down the website to only talk about the brands he carries.   As a small shop, Pete doesn’t have time to manage a online shopping portal with the various makes and models of each bike he stocks.

Using His Story

Pete instantly notice the online change with more customers, and more importantly, more customers that knew his story.  We have also helped Pete feature his bikes with a video that we made from the interview we shot with him.  ACME believes that young riders should have quality bikes, so they spend extra care building children’s bikes.  We used that passion for a holiday facebook ad that focused on the bikes.  The ad was viewed over ten thousand times during the holiday season.